The military, veteran, and first responder program offers benefits to its members who choose JUUL.
The alternative for adult smokers.
Register or sign in to unlock site and special benefits.
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Our Mission
Our mission is to transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products.
Enjoy All Your Exclusive Benefits
To say thank you for your service, we have created a package of product discounts and community networking opportunities.
- Special Offers
- Discounted JUUL Device Replacement
- Auto-Ship Discounts and Exclusive Offers
- Refer an Adult Smoker Rewards
"JUUL fits seamlessly into my lifestyle."
Chris -- Army Veteran
Connected to your community
As a proud supporter of our nation's service members, Juul Labs regularly volunteers, sponsors, and attends events with organizations that support veterans around the country.