WARNING: This product contains nicotine.
Nicotine is an addictive chemical.

The military, veteran, and first responder program offers benefits to its members who choose JUUL.

The alternative for adult smokers.

Register or sign in to unlock site and special benefits.

Our Mission

Our mission is to transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products.

Enjoy All Your Exclusive Benefits

To say thank you for your service, we have created a package of product discounts and community networking opportunities.

  • Special Offers
  • Discounted JUUL Device Replacement
  • Auto-Ship Discounts and Exclusive Offers
  • Refer an Adult Smoker Rewards

"JUUL fits seamlessly into my lifestyle."

Chris -- Army Veteran

Join the Forum

Stay in the know - connect with your peers in the Military, Veteran, and First Responder Connect Forum and receive updates directly from the Juul Labs team.

  • Get the latest news
  • Access tips and tricks
  • Seek advice from your peers
  • Share your experience

Connected to your community

As a proud supporter of our nation's service members, Juul Labs regularly volunteers, sponsors, and attends events with organizations that support veterans around the country.

JUUL Labs’ mission is to eliminate cigarettes. JUUL products are intended for adult smokers who want to switch from combustible cigarettes.

You must be at least 21 years old to purchase products on JUUL.com.